Building and scaling brands online and on-shelf.
A new era of shopper marketing starts here.
Our Superpower
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We build media plans that build brand awareness, encourage trial, and foster loyalty through leading platforms like Instacart, Walmart Connect, Roundel, Ibotta & more.
Retail Media Strategy & Execution
“I wouldn’t let anyone else touch my retail media channels.”
Brian Tate, Founder & CEO of Oats Overnight
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Working closely with your marketing and sales teams, we’ll dive deep into your channel strategies, product plans, and promo initiatives to craft a 360° budget and strategy tailored to each of your retail partners, ensuring alignment with your goals.
Shopper Marketing Support
We serve as your dedicated team, ensuring that your digital merchandising is every bit as compelling and effective as your in-store presence.
Digital Shelf Optimization
We build comprehensive reports that synthesize consumer insights, distribution data, and category performance into actionable strategies, empowering our brands to make smarter decisions and drive sustainable growth.
Performance & Data Analysis
We transform shopper strategies into retailer-ready stories that inspire investment and amplify brand impact across every channel for your key accounts.
Pitches, Planning & Reviews
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The way customers grocery shop has changed.
Retail's next frontier is here, where staying relevant means meeting shoppers where they click.Retailers care about clicks, too, with digital penetration benchmarks that prove your brand belongs in the digital aisle.
The bridge between shelf and scroll? Retail Media Networks.
We don’t just buy media, we influence how it’s built and deployed.
Our deep relationships unlock performance and innovation for our partners.Platforms We Play On
Supporting 2,000+ Retailers
Target
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Walmart
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Costco
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Sam's Club
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Meijer
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Sprouts
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Whole Foods
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Kroger
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Albertson's
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Safeway
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Thrive Market
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HEB
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Publix
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Uber Eats
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Ahold
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BJ's
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Target ✹ Walmart ✹ Costco ✹ Sam's Club ✹ Meijer ✹ Sprouts ✹ Whole Foods ✹ Kroger ✹ Albertson's ✹ Safeway ✹ Thrive Market ✹ HEB ✹ Publix ✹ Uber Eats ✹ Ahold ✹ BJ's ✹
Here’s some of the brands we work with:
Our Partners Say It Best
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“Since partnering with Good Peeps, we've achieved our highest-ever monthly sales on Instacart. It's rare to find a team that not only understands the nuances of driving true incrementality but also consistently delivers results that back it up.”
Amanda Swisher, Senior Director of Marketing at Pressed Juicery
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“Good Peeps has absolutely supercharged our Walmart.com business. They're fast, efficient, and have given us an unfair advantage over our competition, driving digital penetration up by over eight points in less than six months, and doing it profitably. They’ve set a new standard for what a partnership should look like, working right seat, left seat with our marketing and sales teams as a true extension of our internal organization.”
Donny Jensen, CMO of Black Rifle Coffee
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“To win the daily digital battles in CPG, you need the right people with the right knowledge that can run fast. This is Good Peeps. They possess expert knowledge of all RMNs and clearly understand how to tap the right levers to drive growth. They hold themselves accountable to be good stewards of our investment, are great partners, and absolutely live up to their Good Peeps name!”
Jamie Gasparella, Director of E-Commerce and Digital Marketing at Lemon Perfect
